Saturday, August 10, 2013
Revel vs Borgata vs CET
The Borgata clearly came out on top of all of the other casinos in July.
Next highest winner in increasing revenue was Revel.
Revel believes their best month ever is showing a turnaround in their business. It is a total joke. First of all, many people lost money there believing they would get it all back but didn't read the fine print that the losses would be paid back in slot play over the course of 20 weeks, meaning they would have to go there once a week for 20 weeks to get the slot play dollar replacement. Meanwhile, the Borgata had a much higher July revenue partially because people who read the fine print chose to play there. Many took their generous Borgata offers over to Revel to receive matching offers, doubling their free play. The Revel match play actually helped The Borg, attracting more July visits to AC! The Borgata is already offering us more generous slot bonuses in September than ever so should continue to see improved revenues as people go to Revel to get their free slot play for their losses.
An extra plus for me is The Borg finally replaced their music soundtrack! What a relief to hear some decent music instead of annoying noises when playing.
All AC CET casinos had their revenues go down also losing business to The Borg. There are several reasons why the AC regulars are switching to The Borg from the AC CET empire. First CET started charging for Diamond lounges a couple of years ago. Then they raised the Diamond tier by almost 50% this year. The Borgata upgrades all Diamonds to Black Label and gives free slot play and entrance to their buffet or Amphora Club with the first upgrade. Comp dollars accumulate much faster at The Borg so earning the $10 comp entrance fee to their buffet and lounge is much faster. Earning those entrance fees enables staying Black Label, making earning Black Label a better alternative to trying to stay Diamond for moderate regular AC gamblers. I calculated the same slot play earns a Black Label $10 comp at least 2 times faster at The Borg! Cannot even compare the quality of The Borg buffet and lounge with that of the Diamond lounges. CET's only advantage is having locations outside of AC, especially Vegas.
However, the new Total Rewards Platinum credit card was a great decision. It enables free parking and no early check-in fees with a free Platinum upgrade plus an easy way to earn CET comp. Too bad they also offer a Vegas buffet of buffets freebie and no comparable free buffet in AC. Speaking of buffets, another stupid thing CET did was remove lunchtime hours from Harrah's buffet, making the free buffet for their regular players less accessible on Mondays and Thursdays. Meanwhile, the nearby Gold Nugget has made their buffet a great alternative for players from nearby Harrahs with lots of buffet promotions and lower prices. Removing the Wild West Virgina City buffet has made the Ballys-Caesars connected property less attractive for the AC regulars. Revel has remained without a buffet for lunch and dinner.
For Gold players, CET now charges an early check in fee in addition to their extra $8 a night in fees for comped rooms. Ironically, Revel has recently decided to raise their comped room fees by an additional $7. An AC regular can get a comped room at The Borg for $5 a night so why pay $13 at CET or $12 at Revel?? The Borg renovated their Classic roooms last year, making all of their rooms nicer than most CET rooms. Never did try the comp stay at Revel last summer because we couldn't access their room reservation system either online or by phone. Also the AT&T mobile service is limited on their property, making it difficult for my husband and I to communicate. Both their reservation system and the AT&T reception have not improved since their opening.
We prefer to play and eat wherever we are staying. So we eat better and stay in nicer rooms for less fees at The Borg than CET. Best of all, we win alot more than we ever did at CET!
Here's some of the numbers:
http://www.businessweek.com/ap/2013-08-09/nj-casino-revenues-down-3-dot-6-percent-in-july
ETA:
an article in the Newark Star-Ledger states the Borgata's Executive VP Joe Lupo said the casino profited from displeasure with Revel's slot promotion.
Friday, June 1, 2012
Time for Another AC Rant LOL
The WW buffet always had a line because of its promotions, price and quality so it was obviously the most popular buffet in AC.
An ignorant reporter implied the WW buffet closing was a business decision similar to that of Revel's not to have a buffet because of less day trippers to AC. Well people aren't flocking to Revel to eat and play as expected and now, way less will be flocking to Ballys.
With just a 2 week warning, CET (Caesars, Harrahs, Ballys and Showboat) started charging for their Diamond Lounges a year ago, promising improved food. Diamond Lounge attendance greatly dropped immediately. Their quality is even worse now and the Diamond Lounges have become ghost towns. Wonder if they ever bothered to check how many Diamond players they have in 2012 compared to 2011. Since many players were close to Diamond when the lounges started charging in 2011, 2013 will have even less Diamond card holders than 2012. Once a regular AC CET Diamond player switches their play to The Borgata and sees how much quicker the comp dollars accrue while earning superior meals at both the buffet and Amphora Lounge, they will not bother to pursue CET Diamond status anymore.
The Borgata is brilliant in allowing player upgrades and is obviously going to remain the most profitable casino resort in AC. Cannot trust business decisions made by either CET or Revel but thankfully, The Borgata continues to reward its players, year after year.
Saturday, May 12, 2012
AC and UK Toughmudder 2012

We just spent a couple of days in AC with beautiful weather. Walked over 40,000 paces while our poor son in London did his first (and maybe last?) Tough Mudder. Really don't have any details other than a sunburnt bald head and a swollen ankle. LOL
He really looks happy in most of the photos instead of in pain.
More photos are at the bottom.
Revel's soft opening seems like a bust and as usual, the only consistently successful casino in AC has been The Borgata.
Anywho I was shocked at how empty Harrahs was on Thursday and Friday. Friday evening there is usually a line at the Diamond Lounge but it was so empty it almost looked closed. Guess alot of Diamonds didn't bother staying Diamond this year like us.
Almost have used all of the $25 coupons that came with the CET Platinum book, mostly for nice breakfasts. Food highlights were a delicious char-broiled pork and egg sandwich at Showboat's Mansion which is closing. Also the wonderful Veggie Benedict at Caesar's Cafe Roma. Definitely, get their Veggie Benedict instead of their horrible breakfast buffet!
Bally's Wild West dinner buffet only cost us $12 in losses to get the free buffet coupons for Friday night (10 points each) and the line wasn't bad. Maybe 15 minutes tops but we ate early just before 5PM (they open at 3PM on Fridays). Pretty decent steak and brisket. Lima Bean soup was really good too. They even had my favorite oreo pie! Dinner buffet is superior to the lunch buffet and the play 10 points for a free buffet is good for either buffet, seven days a week.
Harrahs Cafe Cappuccino has been replaced with an Italian cafe like the one in Caesar's lobby. Alittle overpriced but interesting choices. Seems to be an improvement except doesn't accept the coupons. Otherwise, Harrahs food options have been greatly compromised with the loss of Reflections and no more breakfast buffets. Only a brunch buffet now on both Saturday and Sunday. Sorry but not paying over $50 comp for breakfast when The Borgata is $10 comp each and accumulates twice as quickly. Haven't a clue how to use the last Harrahs $25 coupon. Maybe they will send us a free buffet coupon in May or June because we have stayed and played there once a month or so.
ETA: Son's ToughMudder other photos





Sunday, February 19, 2012
Revel Resort AC, mostly expect Rants
At first, it sounded great because they were going to be smoke free.
However, their latest announcements, leave me wondering about their positive influence on AC.
Many older regular AC patrons like us lost a home with CET after their lack of enforcing a smoking ban, increased catering to a younger and rowdier crowd at night, decreased comped offers, and suddenly charging for Diamond Lounges admission while food quality continued to diminish. Some, like us, found a new home at The Borgata where upgrading to Black Label became the best of the CET Diamond benefits. Others have been waiting for the opening of the Revel, mostly because of its boardwalk location. A boardwalk location without access to and from the boardwalk? They think people will be satisfied with the view from the windows but on a nice day, how about fresh air and sunshine? Also it will be uncomfortable walking to and from wherever the entrance will be from the boardwalk because the neighborhood isn't exactly tourist friendly. Guess it will help the jitney profits. Otherwise, Revel will have the same disadvantage as The Borgata being just an AC brand instead of a national one like CET.
OK no smoking sounds good but no buffet sounds bad to AC regulars. Being Black Label, we love being able to eat at The Borgata buffet for just $10 of comp each for breakfast, lunch or dinner. Comp dollars accumulate much quicker at The Borgata than at CET casinos. For dinner, we can eat at The Amphora Lounge instead for a different ambiance. Diamond players cannot eat at a Diamond Lounge until 2PM most days and the food quality does not even come close to Borgata's.
The only entertainment announced initially by the Revel has been a Burlesque club. AC already had plenty of hookers in their casinos at night and a Burlesque Club may be offering even more business for them. More recently, they are presenting a day time pool drinking and bikini club atmosphere. Bad enough, The Pool at Harrahs goes this route at night. Revel may be finding drunk young adults partying all day now. Hopefully, they will give them rooms away from other people trying to sleep at night. Oh and they are going to have barely clad girls hanging from the ceiling over gambling tables?? Way to keep middle aged women playing slots while their husbands watch these gals.
I am not seeing much for the older AC regulars in their lineup except the complete smoking ban which will hopefully be upheld. The Borgata cannot even enforce the partial ban and the smokers seem to know it and abuse it more and more. In a way, I am glad that what Revel seems to be promising will not tempt us away from The Borgata but I was hoping that they would cause enough of a threat to keep The Borgata as generous as it has been. After seeing CET throw away its AC Diamond players, I worry that one day The Borgata will do likewise without any competition. Revel's timing would have been perfect to provide a home base for the disgruntled Diamond players but they are refusing to have a tiered player's card. Maybe the people who changed the AC CET Diamond Lounge policies found employment with Revel.
Morgan Stanley let their first billion go, not to risk another billion to complete the project. Wish I could buy insurance for when The Revel bonds become worthless like some had bought mortgage insurance before the real estate and bank crash, even without having a specific mortgage to insure. There is probably core of investors waiting for The Revel to go bankrupt so they could buy it really cheap.
Somebody will get rich off this fiasco but not the NJ taxpayers.
Tuesday, January 31, 2012
Casino Win/Loss Statements
For almost the same amount of losses at both CET and The Borgata, DH achieved Black Label at The Borgata and Platinum at CET. Since switching most of our play from CET to The Borgata, we have saved thousands of dollars. CET's decision to charge for their Diamond Lounges just about paid for our new car. When considering what we are saving on food and nightly room taxes/fees, the switch covers our gas and tolls as well. Thank you CET for your worse business decision which turned into our best Total Rewards benefit.
OK I do play DH's card at The Borgata but I used to play his CET card too. I play the slot machines while DH prefers RaceTrack simultcast betting.
For my play on my cards which showed almost identical losses at CET and The Borgata, I get no offers at CET but am still offered weekly bonus downloads and comped rooms at The Borgata. Cannot compare how much better we have been eating at The Borgata. Plus we have always been offered comped summer rooms at The Borgata even when not Black Label while CET always greatly limited summer comped rooms, even when we were both Diamond??
So it doesn't matter whether one is
CET Platinum and Borgata Red Label like me
or CET Diamond and Borgata Black Label like DH,
when comparing food quality, expenses, losses, and comps
The Borgata does it much better.
Any regular recreational AC gambler really needs to stop drinking the CET kool aid and wake up and smell the coffee at The Borgata. It tastes much better and costs way less.
OK I do have to hear the crappy music being played in the casino at The Borgata but there is always hope that one day somebody with some authority will actually listen and hear what their patrons' ears have to tolerate.
ETA: Still cannot believe how our gambling dollars last 5 times longer at The Borgata! Anyone who plays penny slots regularly at Harrahs instead of The Borgata really needs a reality check.
Tuesday, October 25, 2011
MUVE Speedbody Chiball CS
Saturday, October 8, 2011
Revel Resort, The future of Atlantic City?
In May 2012, The Revel will finally be open for business. Meanwhile CET has decimated their AC business after being the only real game in town other than The Borgata.
The only advantage CET had over The Borgata was its nonAC properties and 4 different properties in AC all being a part of the same Total Rewards system. Revel will have the same disadvantage as The Borgata in being a single AC only property. Cannot imagine gamblers from all over flocking consistently to the Revel as they do to CET properties, especially in Vegas. Oh Revel will be very busy its first summer as was the Trump's Taj when it first opened BUT will it make the generous offers necessary to attract gamblers the rest of the year?
There is no guarantee that the Revel marketing will be able to compete with The Borgata as far as comps for the consistent AC gambler. Who expected CET in AC to make so many poor business decisions within the year of The Revel's opening? Guess Revel cannot make as many bad decisions as CET but can they make as many good decisions as The Borgata? Only time will tell. Being a NJ taxpayer and owning 20% of the Revel's revenues, I sure hope the Revel is a huge success. However, unfortunately, I believe The Borgata will be the last AC casino still standing when the duel is over and the dust settles. Too bad our governor didn't invest in our racetracks instead and convert them to racinos which seem to be doing incredible business in PA, DE, etc. Heck even the NJ off track betting parlours called Favorites have been a huge success without slot machines!
ETA: Sadly just heard another bad decision by CET. Sunday is the last day for Harrahs Reflections restaurant. Breakfast will become available at their buffet which is overpriced or Bill's Burgers. Think we have spent more comp at Reflections than any other CET restaurant so we will miss it, even though most of our comp is gone. At the same time, I have heard complaints of way less comped buffet offers from folks who gamble alot more than we do. Looks like we will pretty much be eating all of our meals at The Borgata. About the only decent lunch option for cash at Harrahs will be McCormicks $10 lunch menu.
Sammy D's which took Reflections place doesn't seem to be doing nearly as much business as Reflections did. Food is ok with huge portions but those portions cost 200% more than smaller portions could have charged. An average breakfast for two, including juice and coffee could cost close to $50!
Thursday, June 30, 2011
CET is better than The Borgata in somethings!
ETA: Sad but true, The Borgata failed to correctly enter a bonus download for DH one week in January. Their Customer Care claims it is based on play ..... NOT! DH's card has 15 times the play as mine and I am being offered the bonus download the 2 days they fouled up for him! Thankfully, his bonus downloads seem to be properly entered all of the other weeks before and after so just a one time glitch. Think his invitation to a slot tournament contributed to the mistake.
ETA: Found another thing CET does better. The tunes they play are usually oldies that I love. The Borgata plays annoying repetitive instrumentals that sound like elementary school bands practicing, over and over and over again, day after day after day. I pity their employees.
