Never apologize or admit to doing any wrong.
Replace Political Correctness with Bullying.
Do whatever and say whatever to get media coverage, good or bad.
(then complain about the bad without owning the negative behavior.)
Counter punch and threaten to sue anyone who says anything negative.
(Only Trump and his surrogates have freedom of speech)
To speak from his heart, he needs to read a script
because he has no heart.
His whole life has been doing whatever benefits him without a conscience.