So besides alienating lower tiered Diamond cardholders who had earned Diamond for their previously free DL visits, the folks who earned more than 25,000 tier credits for free DLs and the folks who were willing to pay for improved food will also be abandoning the DLs.
The big question is how will these empty DLs affect their casino business overall?
Will be very interesting to see what the AC CET casinos look like midweek after the summer. Weekends will still draw higher tiered gamblers from all over the country, gamblers who are not yet retired and the younger partying crowd. However, the only advantage of going Diamond for the older retired AC gamblers is using that card to upgrade to Black Label at The Borgata. We much rather give our business to The Borgata and earn their Black Label so we always have plenty of comp accrued for the buffet and lounge. The room fees are $8 less a night, food is much better, and their comp earning rate is twice as fast. Then there is also their frequent slot downloads, nightly comedy club, monthly Bingo, free summer room offers, and best of all, looser machines.
Personally, our AC weekly visits have been enhanced thanks to The Borgata.
We are saving loads of money not pumping CET slot machines anymore and eating better than ever thanks to the CET *enhancements*.
Will be interesting to see how the new Revel will be targeting AC's weekly moderate gamblers.Will they learn from CET's mistakes and try to lure folks from The Borgata?
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