The CET Total Rewards hotels in AC have committed financial suicide.
Whoever was the statistical analyst who came up with this plan to suddenly charge for Diamond Lounge admittance in AC missed one very important statistic:
The majority of people who frequented the Diamond lounges and now have to pay to enter were couples. Couples who both gambled moderately.
So for almost every Diamond member they have alienated, they have alienated a companion as well. Their more compulsive gamblers will still be eating and drinking free but the loyal couples who have spent most of their leisure dollars at CET will be gone.
This is just the tip of the iceberg. The smug higher tiered players will see their perks disappearing as well as the sinking ship goes down soon after the summer season.
Here are just a few predictions of changes to come:
The Diamond Lounges will restrict their hours more, some may even close a whole day or two or more midweek as they already do in December,
CET hotels will offer less free buffet coupons, comped rooms, etc. as their bottomline struggles with less incoming cash.
Platinum players and guests may be invited to the clubs for $10 comp, even cash to eat the food before it is tossed into the garbage so their servers can earn some tips.
Reversing this irreparable damage to their AC brand will never restore the blindless faith of their cheated Diamond players and companions because our eyes have been opened and will stay opened.
ETA: Another nice enhancement has been food poisoning!
Either it was the warm shrimp cocktail or the heated food that isn't being kept hot enough with the slow turnaround.
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