Saturday, September 24, 2011

CET Diamond Lounges, Netflix, HP Decisions

It seems like some higher level management people are making some really dumb business decisions, proving whoever are making these decisions do not understand consumers.

HP decides to pull out of the tablet and puter hardware business and their tablets are soon sold out at the discounted prices. They supposedly fired the guy who made that initial decision.

Netflix decides to split their Instant Watch and dvd mailing services and charge separately for each which changes their $9.99 cheapest combination plan to $15.98. Even renamed their dvd mailing service to Qwikster. On top of this, their best Instant Watch content from Starz will be ending. They wound up losing way more subscribers than initially predicted and their stock prices are reflecting the damage.

CET Diamond Lounges in AC (Harrahs, Showboat, Ballys, Caesars) suddenly imposed a $10 comp admission to Diamond Members under 25,000 base credits in mid June just before their official summer season. It takes 11,000 to earn the Diamond tier. CET claims this was supposed to pay for enhancements but the roped off areas in the Diamond Lounges during the summer season showed that this was a very bad decision. People who were in favor of the decision were disappointed to find dried out food and a long wait for an available table during peak dinner hours because of a cut in service staff. It may have improved CET's immediate bottomline in cutting costs but most Diamond players are taking whatever they can get from CET and then playing (and eating) elsewhere. Now that the summer season is over and the summer tourists are gone, the loss of their Diamond players will have a huge impact on their casino revenues. Their loss will be The Borgata's gain. The Borgata offers an immediate upgrade to Black Label for a full year for anyone with a CET Diamond card, even if you already did the first upgrade which also offered a $100 slot download, $20 comp and a free room. Comp dollars accrue twice as quickly at The Borgata than CET casinos and $10 comp can be used to enter either the Amphora Lounge or buffet, both of which are far superior in food quality. Also enables the breakfast and lunch buffets while DLs do not open till 2PM during the week. We have also found several extra benefits at The Borgata: $8 cheaper nightly room fees, comped summer room offers, generous bonus slot downloads, and best of all, looser slot machines.
It is really quite amazing how well our gambling funds have been lasting since switching!
Best CET Diamond benefit for us has been enabling the Borgata Black Label upgrades.

One thing that puzzles me is why some Diamond members are hesitating to try The Borgata upgrade and switching most of their play to The Borgata, waiting to see what the new Revel casino will be offering next year. I strongly doubt the new Revel will be offering more than The Borgata. CET's only advantage over The Borgata is that they are not just in AC and CET will still have that advantage over the Revel. After seeing so many bad business decisions by upper level management in established businesses, what are the odds that this new casino will have better offers? Why not enjoy what The Borgata offers now?

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