Revel Resort, The future of Atlantic City?

In May 2012, The Revel will finally be open for business. Meanwhile CET has decimated their AC business after being the only real game in town other than The Borgata.

The only advantage CET had over The Borgata was its nonAC properties and 4 different properties in AC all being a part of the same Total Rewards system. Revel will have the same disadvantage as The Borgata in being a single AC only property. Cannot imagine gamblers from all over flocking consistently to the Revel as they do to CET properties, especially in Vegas. Oh Revel will be very busy its first summer as was the Trump's Taj when it first opened BUT will it make the generous offers necessary to attract gamblers the rest of the year?

There is no guarantee that the Revel marketing will be able to compete with The Borgata as far as comps for the consistent AC gambler. Who expected CET in AC to make so many poor business decisions within the year of The Revel's opening? Guess Revel cannot make as many bad decisions as CET but can they make as many good decisions as The Borgata? Only time will tell. Being a NJ taxpayer and owning 20% of the Revel's revenues, I sure hope the Revel is a huge success. However, unfortunately, I believe The Borgata will be the last AC casino still standing when the duel is over and the dust settles. Too bad our governor didn't invest in our racetracks instead and convert them to racinos which seem to be doing incredible business in PA, DE, etc. Heck even the NJ off track betting parlours called Favorites have been a huge success without slot machines!

ETA: Sadly just heard another bad decision by CET. Sunday is the last day for Harrahs Reflections restaurant. Breakfast will become available at their buffet which is overpriced or Bill's Burgers. Think we have spent more comp at Reflections than any other CET restaurant so we will miss it, even though most of our comp is gone. At the same time, I have heard complaints of way less comped buffet offers from folks who gamble alot more than we do. Looks like we will pretty much be eating all of our meals at The Borgata. About the only decent lunch option for cash at Harrahs will be McCormicks $10 lunch menu.

Sammy D's which took Reflections place doesn't seem to be doing nearly as much business as Reflections did. Food is ok with huge portions but those portions cost 200% more than smaller portions could have charged. An average breakfast for two, including juice and coffee could cost close to $50!