Harrahs and its Whales

So Harrahs AC as part of CET, started charging for admission to their previously free Diamond Lounge to lower tiered Diamond players last June with just 2 weeks notice. Supposedly, it was to provide better food which is actually worse now than when it was free at Harrahs' and Ballys' Diamond Lounges. True, Caesars' and Showboat's DL food have improved but their DLs are still empty so few have tried them. Maybe they were trying to motivate lower tiered Diamond players to gamble twice as much to become higher tiered but this change greatly backfired. The reaction of the lower tiered Diamond players was to play and eat less at CET casino resorts and the Diamond Lounges became ghost towns. CET ignored the outrage of their lower tiered Diamonds and some of the higher tiered Diamonds and 7 Stars also realized the brand took away privileges already earned and that the brand couldn't be trusted. Some discovered other places to play like the PA casinos closer to home or The Borgata which is still upgrading all Diamonds to Black Label. Some are waiting for Revel which I strongly doubt will provide gamblers with the generous comps and fast comp dollar accrual that The Borgata has been offering.

Whenever anyone has a complaint about Harrahs on their Facebook page, it is met with personal attacks by the Harrahs *Whales* or those players that drop huge amounts of money in the casino. These Whales have their egos stroked by their hosts, not because the hosts like them but because of the amount of money the Whales drop in the casino. The Whales and Harrahs management have been totally disrespecting the lower tiered players and as a result Harrahs revenues and customers have dwindled while The Borgata's continues to thrive. OK so the Whales may bully lower tiered players into silence on the Harrahs Facebook page but the empty Diamond Lounge speaks volumes about the silent majority of players who went elsewhere.

Personally, if I had the kind of money these Whales drop, I would contribute most of it to charities instead of getting my ego stroked by casino hosts.

ETA: CET last sent out free coupons for their Diamond Lounges in February. It has already been noted that DL admissions have decreased even more in March since nobody received coupons for the month.